THE REVOLUTION OF HYGIENIC TOWELS FOR PERUVIAN WOMEN. At the time I worked at Procter & Gamble, there were two brands of sanitary napkins in the market. Both were made of cotton flakes that were uncomfortable and not they absorbed. Also, the towel packages were expensive, so only the upper class could buy them. Middle […]
VitaPyrena | Procter & Gamble
A WARM WAY TO TREAT COLDS One of the first challenges I participated in when I entered Procter & Gamble fIt was the launch of a more natural-felt relief for flu symptoms. Within the search we carried out, we found a product that was ad hoc for the Peruvian consumer. And it was one that […]