Multi-Campus Project | UPC
There were two factors. First, the country need. The need for quality higher education is much greater than what exists in the country today. We saw that both public and private education offered very little opening to receive a greater number of hookahs per cycle. And we ask ourselves, how is the demand for quality […]
AEG | UPC
Among the strategies we had to prove that we were a very serious university and that we were committed to quality and excellence, we benchmarked ourselves against other universities in the world and we realized that they had something called “President List.” This is the top 1% of all schools. That is their flagship product, […]
Sports program | UPC
I proposed the sports program because I was an athlete, and when I entered university it was very difficult for me to continue in a competitive way. When I went to the United States to study, I realized that many universities there had a very complete way of seeing sport. They had sports programs, not […]
Unique Brand | Yanbal International
ESTABLISHING A FRESH, ELEGANT AND BOLD BRAND. The Belmont brothers, the kings of cosmetics in Peru, founded Unique-Yanbal in 1967. After 20 years, the brothers decided to separate and start their own businesses, one of them remaining in charge of Yanbal. This change affected the Unique brand so that it was no longer perceived as […]
Money Market & Wong Visa | Interbank
HOW WE MANAGED TO REVOLUTIONIZE THE WORLD OF PERSONAL BANKING AND BE A BENCHMARK IN SERVICE IN PERU IN THE 90’S. During my career as Marketing and Personal Banking Manager at Interbank in the 90s, I led the launch of Money Market. At that time, the level of personal banking in Peru was minimal and […]