I was born in Lima, Peru
1967 – 1972
I grew up happily in a sugar plantation, Paramonga, surrounded by my family and friends. My first encounter with education was in kindergarten.
1973 – 1984
I attended several schools: Maria Reyna, Villa Maria, and Regina Pacis. In all of them, I participated in their basketball teams, and I was always looking to have my own line of thought.
I entered the Universidad del Pacífico to study Business Administration. I met Diego, my husband. It was at that time that I started to make my own decisions and to mark my own way.
I resumed my studies in Administration at the University of Miami. My great lesson in life was "take advantage of what you have today, you never know if you will have it tomorrow," "every country is totally different."
1988 – 1989
I had to stop studying to help my family financially. I started to work doing everything I could: I delivered newspapers, washed cars, was a cashier at a supermarket and an assistant at a private hospital.
1990 – 1991
I returned to Lima alone with some savings. I re-entered the Universidad del Pacifico and worked in an import company (Manco Cápac, in La Victoria) to pay for my expenses and to be able to pay for school. That same year I married Diego, my great partner, teacher, critic, and unconditional support.
I joined the marketing area of Procter & Gamble. I learned a lot about business, leadership, and people development. I was in charge of several brands, such as Richardson Vick, Pantene, Always, Crest, Camay, Moncler, among others, and fulfilled one of my biggest dreams: I graduated from the Universidad del Pacífico.
My son Mauricio was born, a religious though exhausting experience. Mau was a milestone in my life. An important reason to go on with great strength.
1997 – 1999
I started a new challenge as Marketing and Personal Banking Manager at Interbank. During that time, I led the launch of Money Market and Wong Visa, which was a form of personal banking. In addition, I was in charge of the creation of the Customer Service area and the expansion of the credit card and mortgage credit business.
Microsoft recruited me to be the Marketing Director. After a worldwide reorganization, I went on to lead the Marketing and Communications area of the Andean zone until 2002.
My daughter Arantxa was born, the joy of the house. I quit Microsoft and looked for jobs with less traveling involved and more balance between work and family.
2003 – 2008
I became the Corporate Director of Marketing and Communications at Yanbal International. In 2005, I moved with my family to Mexico as the General Manager. I really enjoyed learning about a new culture, managing a much more decentralized country, where each geography presented different challenges.
I returned to Peru and took almost two sabbatical years. I fully enjoyed my husband, my children, and my hobbies. I traveled without haste and ran two marathons, one in New York and one in Buenos Aires.
2010 – Presente
I started a beautiful career at the UPC as the Commercial Director. Now, I am the President and CEO and I love what we are doing to transform education in our country. The education sector is a very traditional sector and the UPC has broken many paradigms, achieving positions, rankings, and accreditations at an international level. A few years ago, we could not have dreamed about it. Now, we have 57,000 students and are the #1 university in innovation, accreditation, and internationality in Peru.